So true. Companies are pouring resources into internal AI efficiency while the way customers actually find and choose them has already changed.

The "frozen asset" analogy really resonates — great reputation data sitting in formats that AI can't surface is essentially invisible. Being discoverable in the answer-first economy is the next real competitive edge.

Are you seeing more leaders starting to connect these dots?

Question

So true. Companies are pouring resources into internal AI efficiency while the way customers actually find and choose them has already changed.

The "frozen asset" analogy really resonates — great reputation data sitting in formats that AI can't surface is essentially invisible. Being discoverable in the answer-first economy is the next real competitive edge.

Are you seeing more leaders starting to connect these dots?

Richard Mackoy · Accepted Answer

You’ve hit on the exact friction point I’m seeing daily. Most leaders are still treating AI as a "productivity play" for their internal teams, but they’re missing the boat on how AI is fundamentally changing the consumer’s path to purchase.

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